A radio commercial recently described an automobile as "the second largest investment of a lifetime"—implying that (1) a car is an investment, not a consumer purchase, and (2) the only thing more expensive that people ever purchase is a home.
Both implication are wrong, the first obviously so, the second a bit more subtly. Sure, houses are costly. But much more expensive are the big life-shaping decisions of education, career, and marriage. Likewise for "lifestyle" choices with profound long-term mental & physical health implications. They may not look like "investments", but they sure act like them!