At an industry association meeting I attended last week the lunchtime speaker inadvertently demonstrated what not to do in order to give an engaging presentation:
- Begin with a lame self-deprecating joke ("They say I'm pretty fly for an old guy, but ...")
- Read and discuss a dictionary definition of a word in the title of the talk
- Plod through irrelevant facts and figures — statistics that would have required an almanac or encyclopedia to look up in past decades, but which now are two clicks away
- Offer a numbered list of platitudes as recommendations — none of which are actionable, measurable, or connected to the earlier parts of the talk
- Finish with more attempted humor ("I may sound like a MOTO, a Master Of The Obvious, but ...")
^z - 2013-04-25
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