At Your Side

Good slogans are hard to find, particularly for multifacted businesses. A classic is IBM's: Think. On a printer box I recently saw another one that's perhaps even more brilliant in its simplicity. It's the motto of Brother Industries Ltd., the diversified Japanese manufacturer founded in 1908 as the Yasui Sewing Machine Company. Three little words:

At your side.

Assuming the corporate philosophy [1] isn't mere talk, what a wonderful way to summarize a "customer first" spirit!

(Hmmm ... need a catchphrase for ^zhurnaly ... maybe "Meta"? cf. DoMeta (1999-05-08), MetaMan (2001-11-14), Kubota Logo Mystery (2008-02-15), ...) - ^z - 2009-05-11