On the radio recently I heard a commercial for a local company that finished with the tagline:

     Our promise. Your performance.

It sounds like something inspired by the ubiquitous Microsoft ad campaign:

     Your potential. Our passion.

This leads me to speculate that countless other alliterative p-slogans must exist out in thesauruspace, if only we have the perspicacity to produce them. Consider the pro-environmental:

     Our planet. Your pollution.

... or the proto-capitalistic caricature:

     My product. My profit.

Then there's today's top pharmaceutical priority:

     Our pill. Your potency.

... and the procreatively linked:

     His paternity. Her pregnancy.

On the less polite side, the sadistic:

     Your pain. My pleasure.

... points toward the powerhouse business of the Internet:

     Your perversion. Our pornography.

Could this entire profligacy of promotional p-ness be a pale echo of the preeminent Cold War motto of the USAF Strategic Air Command? In my youth I saw, painted prominently on the water reservoir at the local military post:

     Peace is our profession.

It lacks the pairwise parallelism of the present-day plethora of preferred proverbs, but the proto-concept is present ...

(cf. DisAvowal (12 Nov 2001), ArsMagna (27 Sep 2002), ZenScrabble (7 Oct 2002), ThirdPlace (7 Nov 2002), MyAffectations (19 Jan 2003), PresentImperative (1 Jun 2003), ...)

TopicHumor - TopicSociety - TopicOrganizations - TopicLanguage - 2005-08-20

(correlates: TeamWork, GungHoPrinciples, ToastyOvaries, ...)